




After living and working in London, our client Howard Bloom craved the healthy, fresh, delicious, and convenient fast food that he had found there. He quickly realized that San Francisco’s fast lunch options were less than inspiring. The small footprint locations feature made-that-day meals, (vegan , gluten free and detox friendly choices abound) and pre-packaging means quick in-and-out services for busy financial district workers. We worked closely with Rubber Design to integrate their strong brand graphics with interior design finishes and elements. The successful concept has now become 5 Proper Food stores in downtown SF.