Proper Food – 1 & 2

Memorable Prototype Design for a new Grab and Go Concept read more...

After living and working in London, our client Howard Bloom craved the healthy, fresh, delicious, and convenient fast food that he had found there. He quickly realized that San Francisco’s  fast lunch options were less than inspiring. The small footprint locations feature made-that-day meals, (vegan , gluten free and detox friendly choices abound) and pre-packaging means quick in-and-out services for busy financial district workers. We worked closely with  Rubber Design to integrate their strong brand graphics with interior design finishes and elements.  The successful concept has now become 5 Proper Food stores in downtown SF.

Project Details

CLIENT: Proper Food
CONTRACTOR: ACI Construction
Eater SF
Downtown workers seeking an easy grab-and-go outlet have a new option today with the opening of Proper Food, a breakfast and lunch spot with a healthy, made-from-scratch ethos. The new spot comes from Howard Bloom, who was inspired by his years living in London, where homemade to-go spots are more prevalent.