An SF Vietnamese Street Food Design Prototype read more...
Owner Denise Tran wanted to create a “bustling urban Asian diner and sandwich shop” to serve her modern reinterpretation of Vietnamese street food, the Bahn Mi sandwich. Renamed Bun Mee, this Pacific Heights restaurant was formerly a tiny gelateria. We turned a red and gold, classically column-clad scoop shop into a vibrant, modern, and warm restaurant with a touch of urban street stall grit. Extra long pendant light cords echo the exposed feel of Asian night markets. Simple flea market stools are reminiscent of casual sidewalk seating at outdoor food stands. Vintage rusted tin corrugated metal panels recall market stalls balanced by softly aging zinc countertops.
CLIENT: Bun Mee
CONTRACTOR: ACI Construction
CUSTOM LIGHTING: Metro Lighting
BRANDING/OPERATIONS: The Culinary Edge
GRAPHIC DESIGNER: Mine
The New Fillmore
With a vibrant design, smart graphics and an inventive menu almost entirely under $10, the Vietnamese sandwich eatery Bun Mee is ready for its grand opening today at 2015 Fillmore Street.
The genius Vietnamese conflation of the raw and the cooked is at the heart of Bun Mee’s appeal.
Sometimes I go to a new restaurant and my blink instinct tells me that this one is going to do just fine, even in the dog-eat-dog restaurant world of San Francisco.
I’ll stop here for a $6-$7 Vietnamese-style sandwich any day.