The Chairman SF

The first storefront  location of the uber-popular food truck is in the  Tenderloin neighborhood of San Francisco.  We used The Chairman’s strong brand graphics as the main design focus for the small 1100 sf space.  We mixed wood palettes,  honed black granite, and red accents to punctuate the brand in three dimensions.

Project Description

The first storefront  location of the uber-popular food truck is in the  Tenderloin neighborhood of San Francisco.  We used The Chairman’s strong brand graphics as the main design focus for the small 1100 sf space.  We mixed wood palettes,  honed black granite, and red accents to punctuate the brand in three dimensions.